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Yinghong (Susan) Wei 魏映

Associate Professor of Marketing

 A. R. Sanchez, Jr. School of Business
 Texas A&M International University


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  Susan Wei  

I received my Ph.D. from University of North Carolina at Chapel Hill in 2006. I have taught classes at both the undergraduate and graduate levels.


My research has been published in peer-reviewed journals and conference proceedings such as the Journal of the Academy of Marketing Science, International Journal of Research in Marketing, Journal of Product and Innovation Management, Journal of Advertising research, and Industrial Marketing Management.


My dissertation research has won Kauffman Dissertation Fellowship and Doctoral Dissertation Awards Competition by the Institute for the Study of Business Markets (ISBM) at Pennsylvania State University.


I serve on editorial review board for Journal of Product and Innovation Management. I am the acting vice-chair of research for Entrepreneurial Marketing SIG in the American Marketing Association (AMA). I was a track co-chair for strategy track at 2013 Winter American Marketing Association conference in Las Vegas, Nevada.